Creative credits controversy erupts over Jindal Steel & Power’s Cannes Lions winning campaign

A campaign by Jindal Steel & Power, titled ‘The Steel of India,’ won a silver and a bronze at the Cannes Lions International Festival of Creativity on June 18, sparking a controversy over creative credits. Wieden+Kennedy India claimed that they were unfairly excluded from credits despite their involvement in the campaign’s creative ideation. The dispute began when W+K India approached the Delhi High Court in March 2024, alleging that JSP’s campaign closely resembled their original concept presented to the company.

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